Once an ambitious and promising student at an elite university in Paris, Maia is now 26, living in Milan, and stuck in a dead-end job at a cafe and a dysfunctional relationship with an older man. Until one day her life seems to change: thanks to a friends recommendation, and despite not knowing anything about social media, she is hired to work for Gloria, an 18-year-old influencer with millions of followers.

Slowly, Maia understands that her disdain for the world of influencers is precisely why she was chosen for the job: as an outsider, Maia can keep Gloria grounded, tethered to realityremind her that the image she projects online is only an illusion.

As the two women weave a complex and intense relationship, however, it is Maias life that starts to unravel. Exposed to the tricks and hypocrisy of social media, Maia is increasingly unable to avoid confronting the lies shes been telling herself. The closer she gets to Gloria, the more porous the boundary between their feelings and identities becomes, in a dangerous game of mirrors that threatens Maias very sense of self.